Gone are the days when guests were happy with just a printed photo strip. Today’s eventgoers want motion, energy, and most importantly—shareable content. If you run a photobooth business, offering just still photos isn’t enough. To stay competitive and boost bookings, it’s time to go beyond the photo and offer GIFs, Boomerangs, and Reels as part of your booth experience.
Here’s how—and why—it works.
Why Movement-Based Content Matters
In the age of TikTok and Instagram Stories, short-form video and looping content are what people expect at events.
🎯 It’s:
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Eye-catching
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Fun to create
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Perfect for social sharing
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More engaging than still images
Adding motion to your booth gives guests a way to express themselves beyond a pose—and gives your business more viral exposure.
1. Offer Animated GIFs for Quick Laughs
GIFs are a low-barrier, high-fun add-on. They combine several stills into a quick loop, often with filters or effects.
💡 Why people love them:
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Super quick to create
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Easy to send via text or DM
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Looping format adds a playful vibe
🎁 Pro Tip: Let clients brand their GIFs with logos, event names, or hashtags for a pro touch.
2. Add Boomerangs for Extra Energy
Boomerangs are short video clips that play forward and backward in a loop. Popularized by Instagram, they add a burst of energy to photobooth content.
💥 Perfect for:
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Jumping
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Tossing confetti
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Blowing kisses
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Synchronized dance moves
🔧 Most booth software now includes Boomerang-style options—just make sure you have good lighting and framing to make them pop.
3. Create Event Reels to Tell a Story
Instagram and TikTok Reels are the next level of content. These short videos (usually 15–30 seconds) can be a highlight reel of the event—or a curated set of clips from the booth.
🎬 Offer clients:
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Edited Reels with music and branded overlays
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Vertical format for IG Stories & TikToks
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Quick turnaround for post-event sharing
📈 Bonus: Reels are highly shareable and give your business a chance to go viral if tagged correctly.
4. Integrate Social Sharing Directly in the Booth
To make the most of all this dynamic content, it needs to be instantly shareable.
📲 Include:
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QR code download links
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Airdrop or email sharing stations
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Optional text-to-phone delivery
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Hashtag suggestions or branded overlays
Make it easy, and your booth becomes a marketing machine—for both the client and your business.
5. Create All-Inclusive Motion Packages
Instead of offering these options à la carte, package them into a signature service.
🧩 Example: “Motion Magic” Package
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GIFs, Boomerangs, and video clips
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Social sharing station
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Custom video overlays
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Post-event branded highlight Reel
This simplifies the sales process and makes your service feel premium.
6. Use Motion Content in Your Marketing
Want to stand out from competitors? Use the same content you create for clients to promote your own brand.
📢 Post:
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Behind-the-scenes Boomerangs
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Finished client Reels
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Side-by-side still vs. video comparisons
It shows prospects what’s possible—and why you're worth the extra cost.
Still photos will always have their place. But if you want your booth to be talked about, shared online, and rebooked again and again—motion is the move. Offering GIFs, Boomerangs, and Reels takes your photobooth from simple to scroll-stopping.